Before my career officially began, I interned at agencies like JWT and Percept Gulf from the age of 16. These early experiences gave me invaluable insights, teaching me what I wanted to embrace in the industry—and equally important—what I didn’t want to carry forward. They shaped my approach and ignited my passion for marketing and branding.

At 21, I was fortunate to lead the global marketing operations for the Dubai Property Show, a role that took me across the world—China, Russia, London, India, and the UAE. These experiences helped me understand global markets and their unique needs. I quickly realized that marketing isn’t just about products or services; it’s about connecting with people and understanding cultures.